“Without Laura, our business may not have survived the ravages of the pandemic. Laura quite literally saved us after hundreds of thousands of pounds of work cancelled due to covid. Laura helped us turn the business around from sinking to swimming in a matter of 12 weeks.
She genuinely wanted to deep dive into what we do to understand how we make money and how we create client value then guided us to refine and restructure the commercial model. Within less than three months of working with her, I’m more financially literate than ever & the business has more financial backbone than ever. Professionals like Laura don’t come around very often; if you get a
chance to work with her, grab it – you won’t look back.”
Haider Imam – TAO leadership Ltd.
Since working with Laura, we’ve managed to turn a sales growth centric business into a working profitable model that can scale with a much deeper understanding of key attributes such as (very complicated) COGS, marketing costs, margins, and sales volumes required.
Laura’s experience has enabled the business to pivot through lockdown placing us in a strong position to secure further VC investment and continue its growth trajectory.”
Laura was able to dig deep into our metrics to devise a working financial model that enables us to forecast cash flow and attain profitability in a low-margin, volume based D2C product business. We have been able to pivot through lockdown into a strong position to secure further VC investment.
Laura looked into our business and helped us to see where we have been losing money. She then came up with workable and robust strategies and has supported us to make better profits.
We worked very closely with Laura for 3 years. Laura has excellent strategic and forensic skills remaining focussed on the deadline and key deliverables of the projects. She successfully lead a project reducing cost of manufacture by £1M over two years. Furthermore, Laura is a hard-working person who immediately understands what is required by the client from the outset and how to get it done quickly and effectively. On the interpersonal side, Laura gets along with colleagues at all levels within the organisation.
Laura has been instrumental in the successful delivery of our Social Impact Bond project. Laura worked with us from the beginning and over the past 3 years has given our team confidence and clarity to succeed with this complex PBR project.
Laura has also supported us to negotiate reprofiling of targets. She is highly skilled in making complex information digestible and her commitment to our project was second to none. Laura took the time to not only understand the project but also the wider organisation and built strong relationships with key people in the organisation and stakeholders in the project. Laura has demonstrated strong values throughout the project and is genuinely interested in the people the project is helping. I would highly recommend Laura and would be happy to talk through how she helped us in more detail anytime.”
Becky Elton – Deputy CEO at Changing Live
Laura came highly recommended by a couple of advisors as we needed help with our financial planning. She really helped us really nail down our finances starting from a pricing review to sales forecasts, then P&L and Balance Sheets. She assisted us plan a budget for a funding bid, calculate salaries, taxes and potential R&D claims for the next 2 years. She challenged our thinking and business model giving it greater strength. She helped us to develop a robust and realistic business model, with a set of financials that we can now use to build the business around and clear direction for our sales strategy.
Laura is professional and personable and just gets the job done. I cannot recommend her enough for anyone who needs help to improve their business finances.
I appointed Laura when our charity was facing significant financial challenges and needed a commercially astute FD who could work alongside me to develop a new strategy to diversify our income and re focus our Home Care Service.
Laura’s approach was refreshing, she gave us clear direction on how best we could profitably develop new paid for services to fund our infrastructure. Her grasp of the complexities of the charity’s commercial activities and ability to make the complex easy to understand helped us to rapidly refocus, prioritise and make tough decisions about what we should stop doing.
Laura is a real people person and despite the challenge we were facing in a very short period of time established her credibility with the Board and her colleagues. She is able to think outside the box and challenge the status quo in a quiet but compelling way and made me think differently about our business aims.
Lynn Johnson – CEO Age UK